New Analytics 360 cung cấp giới hạn cao hơn trong việc thu thập, báo cáo, lưu giữ và xuất dữ liệu thuộc tính của Google Analytics 4 sang BigQuery.
| Feature | Google Analytics 4 properties | Google Analytics 4 properties under Analytics 360 |
|---|---|---|
| Event parameters | – 25 per event – 50 event-scoped custom dimensions per property – 50 event-scoped custom metrics per property | – 100 per event – 125 event-scoped custom dimensions per property – 125 event-scoped custom metrics per property |
| Event limits per user | 500 | 2,000 |
| User-scoped custom dimensions | 25 per property | 100 per property |
| Conversions | 30 | 50 |
| Audiences | 100 | 400 |
| Explorations | 200 created per user per property 500 shared per property | 200 created per user per property 1000 shared per property |
| Explore sampling limits | 10M events per query | 1B events per query |
| Unsampled explorations | Not available | Unsampled results up to 50B events per day per property |
| API quotas Most requests consume fewer than 10 tokens. | 25,000 tokens per day | 250,000 tokens per day |
| Data retention | Up to 14 monthsOptions: 2, 14 months | Up to 50 monthsOptions: 2, 14, 26, 38, and 50 monthsXL properties: 2 months |
| BigQuery Export | Daily export: 1 M events Streaming export: unlimited | Daily export: Billions of events Streaming export: unlimited |
| Roll-Up Properties | Not available | Coming soon |
| Sub-Properties | Not available | Coming soon |
| SLAs | Not Guaranteed | Enterprise Level, Covers not only GA but BigQuery and Firebase, including BQ Daily Export |
| Intra-day reporting is a 4-8 snapshot | Intra-day reporting is continuously updated |
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