Mọi người cần thu thập dữ liệu kỹ thuật số, phân tích và tạo thông tin theo thời gian thực giữa các nhóm làm việc khác nhau. Cho dù bạn mới bắt đầu hiểu dữ liệu của mình hay bạn đang ở giai đoạn đầu của quá trình ra quyết định dựa trên dữ liệu thì luôn có phiên bản Adobe Analytics phù hợp với bạn.
Phân tích cơ bản
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Analysis Workspace |  |  |  |
| Reports (templates) |  |  |  |
| Quick Insights |  |  |  |
| Ad-hoc Analysis |  |  |  |
| Next or previous item |  |  |  |
| Page summary |  |  |  |
| Segment Comparison |  |  |  |
| Adobe Analytics (mobile) Dashboards |  |  |  |
Thu thập dữ liệu (Phân tích kênh)
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| API | | | |
| Voice assistant | | | |
| Quick Insights | | ||
| Cross-device Analysis | | ||
| OTT measurement | | | |
| Taxonomist (Classification Management) | | | (1m Streaming Media Basic starts per month) |
| Custom Dimensions (props/evars) | 275 (75/200) | 275 (75/200) | 325 (75/250) |
| Usage Reporting | | | |
Trao đổi dữ liệu
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Advanced Calculated Metrics |  |  |  |
| Context-aware Sessions |  |  |  |
| Customer Attributes | 3 | 15 | 200 per report suite |
| Retroactive Data Reprocessing/Replay |  | ||
| Field-based Identity Stitching |  (People) | ||
| Classifications |  |  |  |
| Virtual Report Suites (multi-report suite consolidation) |  |  |  |
Quyền riêng tư và quản trị
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Privacy Controls |  |  |  |
| Regional Data Centers |  |  |  |
| Data Repair API |  (1.2 billion rows of data scanned per year) |
Phân khúc đối tượng
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Segment IQ, powered by AI/ML |  |  | |
| Unique Segment Creation | Unlimited | Unlimited | Unlimited |
| Share Segments to other Reports |  |  |  |
| Segments |  |  |  |
| Share Segments to other Adobe Experience Cloud Products |  |  |  |
| Audience Publishing |  |  |  |
Augmented Analysis w/ AI/ML
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Anomaly Detection | Limited to daily granularity |  |  |
| Contribution Analysis | 10 tokens (runs) per month | 20 tokens (runs) per month | |
| Intelligent Alerts |  |  | |
| Algorithmic Attribution |  |
Trực quan hành trình
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Fall-out |  |  |  |
| Flow (pathing) |  |  |  |
| Cohort Analysis |  |  |  |
| Retention |  |  |  |
| Churn |  |  |  |
| Latency |  |  |  |
| Custom Dimension |  |  |  |
| Add or Create Segments |  |  |  |
| Histogram |  |  |  |
| 9-rules based Attribution models |  |  |  |
Chia sẻ dữ liệu & Democratization
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Shared Projects (Reports) | Unlimited | Unlimited | Unlimited |
| User Seats | Unlimited | Unlimited | Unlimited |
| Scheduled Reports | Unlimited | Unlimited | Unlimited |
| Project Curation |  |  |  |
| Annotations |  |  |  |
| Report Builder (excel plug-in) |  (5 seats) |  for PC (unlimited) |  for PC (unlimited) |
| Share links |  |  |  |
| Permissions / Roles |  |  |  |
Tích hợp
| Features | Select Enterprise-grade marketing analytics | Prime Digital intelligence for the enterprise | Ultimate Digital Intelligence for the experience enterprise |
| Analytics 4 Adobe Target Panel | Unlimited | Unlimited | Unlimited |
| Audience Analytics | Unlimited | Unlimited | Unlimited |
| Analytics for Ad Cloud DSP | Unlimited | Unlimited | Unlimited |
| 3rd Party Integrations |  |  |  |
Tiện ích bổ sung của Analytics (liên hệ để biết giá)
| Features | Add-on’s Available for all packages |
| Streaming Media Basic | Add-on |
| Streaming Media Advanced | Add-on |
| Live Stream | Add-on |
| Customer Journey Analytics | Add-on |
| Data Repair API | Add-on |
| Attribution AI | Add-on |
Tích hợp
| Streaming Media Basic | Streaming Media Advanced | Live Stream | Attribution AI |
| Standardized streaming media content engagement in 10s increments | Standardized streaming media content engagement for all aspects of a stream | Real-time events firehose to take action on what’s happening right now with digital engagement | Allocate credit to each of your marketing investments using machine learning |
| – Adobe SDK and Media Collection API – 10s heartbeat event tracking – Content audience engagement for quartiles and time spent | – Adobe SDK, launch extension and collection API – 10s Content, Ad, QoE, and Player state event tracking – Average Minute Audience and Concurrent Viewer visualizations | – Stateless full-firehose stream of analytics data to drive real-time action – Rules-based triggers – Real-time dashboards | – Journey-based attribution – Retroactive data reprocessing – Algorithmic attribution modeling |
Nguồn: https://business.adobe.com/products/analytics/compare-adobe-analytics-packages.html
